C A L I F O R N I A S T A T E P O L Y T E C H N I C U N I V E R S I T Y , P O M O N A

 

 

 

Global Education Institute

 

College of the Extended University

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Winter 2018

 

University Student Innovation & Entrepreneurship

Development Program

 

 

2018 冬季

 

大学生创新创业能力发展项目

 

 

 

 

 

 

 

February 1 – 14, 2018 (2 weeks)

 

 

 

 

 

 

 

 

 

 

 

California State Polytechnic University, Pomona

 

加州州立理工大学（Pomona）

 

 

 

3801 West Temple Avenue, Building 220B-232, Pomona, CA 91768 Telephone (909) 869-2276 Fax (909) 869-5077

 

THE CALIFORNIA STATE UNIVERSITY Bakersfield, Channel Islands, Chico, Dominguez Hills, East Bay, Fresno, Fullerton, Humboldt, Long Beach, Los Angeles, Maritime Academy, Monterey Bay, Northridge, Pomona, Sacramento, San Bernardino, San Diego, San Francisco, San Jose, San Luis Obispo, San Marcos, Sonoma, Stanislaus

C A L I F O R N I A S T A T E P O L Y T E C H N I C U N I V E R S I T Y , P O M O N A

 

 

 

 

Global Education Institute

 

College of the Extended University

 

Program Schedule 项目日程

 

Day 1 – Thursday, 2/1/2018

Q

 

Arrival at Los Angeles International Airport, Airport Pickup, Check-In, Open, Getting Comfortable and Learning to Get Around

 

抵达洛杉矶，接机、入住酒店、熟悉周边环境

 

Day 2 – Friday, 2/2/2018 – Pomona

9:00AM–10:00AM Campus Tour

 

校园参观

 

10:00AM-10:30AM CPP & Program Introduction

 

大学及项目介绍

 

10:30AM-11:30AM Orientation

 

项目须知

 

11:30AM-12:00PM Welcome Ceremony

 

开学典礼

 

12:00PM-2:30PM Activity: Fun Lunch & Scavenger Hunt

 

活动：趣味午餐及校园寻宝

 

近距离体验美国校园生活，与美国学生一起享用午餐，在

 

熟悉校园的同时，练习用全英文与美国学生交流。

 

2:30PM-4:30PM Visit Arabian Horse Center, Regenerative Center, and

Location: CPP Campus Farm Store

 

参观阿拉伯马场、再生能源中心、农产品商店

 

Day 3 – Saturday, 2/3/2018 – Weekend

8:00AM-11:00PM Disneyland Theme Park

 

迪斯尼主题公园

 

Day 4 – Sunday, 2/4/2018 – Weekend

9:00AM-7:00PM Universal Studios

 

环球影城

 

Day 5 – Monday, 2/5/2018 – Pomona

 

9:00AM-12:00PM Lecture: Leadership 101

 

讲座：领导力 101

 

3801 West Temple Avenue, Building 220B-232, Pomona, CA 91768 Telephone (909) 869-2276 Fax (909) 869-5077

 

THE CALIFORNIA STATE UNIVERSITY Bakersfield, Channel Islands, Chico, Dominguez Hills, East Bay, Fresno, Fullerton, Humboldt, Long Beach, Los Angeles, Maritime Academy, Monterey Bay, Northridge, Pomona, Sacramento, San Bernardino, San Diego, San Francisco, San Jose, San Luis Obispo, San Marcos, Sonoma, Stanislaus

C A L I F O R N I A S T A T E P O L Y T E C H N I C U N I V E R S I T Y , P O M O N A

 

 

 

 

Global Education Institute

 

College of the Extended University

 

学生将在本堂课中学习领导力的特质和技巧，并探索每个

 

人的领袖类型。本堂课上学生将根据每人独特的领袖类型

 

分组，每个小组思考并讨论如何开办自己的创新创业公

 

司，以及如何研发本公司独特产品，作为项目结业作品。

 

1:00PM-3:00PM Activity: Social Mixer with Successful Alumni

 

Entrepreneurs

 

活动：与成功校友企业家研讨活动

 

3:30PM-4:30PM Visit with Center for Entrepreneurship and Innovation

 

参观 CPP 商学院创新创业中心

 

Day 6 – Tuesday, 2/6/2018 – Pomona

 

9:00AM-12:00PM Lecture: Entrepreneurship in the U.S.

 

讲座：美国的创业精神

 

理解“创业”的基本概念，了解美国的创业精神，学习创业

 

的精要和成为一名企业家所需的品质。涵盖美国创业现状

 

以及机遇和挑战。

 

2:00PM – 4:00PM Workshop: Marketing for Startups

 

研讨会：创业公司营销

 

通过从分析客户需求，市场细分，达成协议，市场竞争，

 

行销策略和市场拓展几个方向来讲述如何为创业公司营

 

销。了解市场营销的基本法则和数字化营销的利弊。

 

Day 7 – Wednesday, 2/7/2018 – Pomona

 

9:00AM-12:00PM Lecture: eBusiness

 

讲座：电子商务

 

电子商务是这个世纪商业模式中的后起之秀，介绍电子商

 

务在各大行业中的应用，剖析全球电子商务的发展趋势以

 

及面临的问题。开拓创新思维，如何在竞争激烈的电子商

 

务项目中创新和崛起。

 

2:00PM – 4:00PM Lecture: Entrepreneurial Leadership

 

讲座：创业领导力

 

建立起领导力对企业可持续发展力的重要性的意识，讲述

 

人才管理的关键原则以及如何提高人力资本的效率。本堂

 

课上，每个小组会在授课老师的带领下细化、完善本组的

 

结业作品。

 

 

3801 West Temple Avenue, Building 220B-232, Pomona, CA 91768 Telephone (909) 869-2276 Fax (909) 869-5077

 

THE CALIFORNIA STATE UNIVERSITY Bakersfield, Channel Islands, Chico, Dominguez Hills, East Bay, Fresno, Fullerton, Humboldt, Long Beach, Los Angeles, Maritime Academy, Monterey Bay, Northridge, Pomona, Sacramento, San Bernardino, San Diego, San Francisco, San Jose, San Luis Obispo, San Marcos, Sonoma, Stanislaus

C A L I F O R N I A S T A T E P O L Y T E C H N I C U N I V E R S I T Y , P O M O N A

 

 

 

 

Global Education Institute
College of the Extended University
Day 8 – Thursday, 2/8/2018	– Pomona
9:00AM – 12:00PM	Lecture & Workshop: Intercultural Communication Skills
	in Global Business
	讲座及研讨会：国际贸易中的跨文化交流技巧
	·	Business Writing 商务写作
	·	Business Negotiation 商务谈判
	简述在国际工作场所中能让你脱颖而出的话题和语言。通
	过针对商业英文写作的探索，学习必备商务英语词汇和概
	念，了解商务谈判技巧。
2:00PM-4:00PM	Workshop: Design Thinking
	研讨会：设计思维
	在任何一个机构的任何一个阶层，设计思维都能帮助你成
	为一位富有创新思维的思想者。这节课概观设计思维的基
	本理念，并帮助你理解如何使用设计思维解决问题。
4:30PM-5:00PM	Visit with Career Center, Discussions on Career Planning
	参观就业指导中心（讨论主题：大学生职业规划）
Day 9 – Friday, 2/9/2018  – Pomona
9:00AM-12:00PM	Campus tour with UCLA
	参观加州大学洛杉矶分校
1:00PM-3:00PM	Visit with a Start-up company in L.A.
	实地考察洛杉矶本土创业公司
	实地考察创业公司并与企业家座谈，体验创业公司文化，
	了解创业公司的管理、运营模式及理念。
Day 10 – Saturday, 2/10/2018  – Weekend
9:00AM-7:00PM	Shopping in Factory Outlets
	工厂直销店购物
Day 11 – Sunday, 2/11/2018	– Weekend
9:00AM-7:00PM	San Diego Sea World
	圣地亚哥海洋世界
Day 12 – Monday, 2/12/2018  – Pomona
9:00AM-12:00PM	Lecture: Creativity and Entrepreneurship

 

讲座：创新与创业

 

如何发现新思路、新产品、新服务，更新更好的方法做事

 

 

3801 West Temple Avenue, Building 220B-232, Pomona, CA 91768 Telephone (909) 869-2276 Fax (909) 869-5077

 

THE CALIFORNIA STATE UNIVERSITY Bakersfield, Channel Islands, Chico, Dominguez Hills, East Bay, Fresno, Fullerton, Humboldt, Long Beach, Los Angeles, Maritime Academy, Monterey Bay, Northridge, Pomona, Sacramento, San Bernardino, San Diego, San Francisco, San Jose, San Luis Obispo, San Marcos, Sonoma, Stanislaus