C A L I F O R N I A S T A T E P O L Y T E C H N I C U N I V E R S I T Y , P O M O N A
Global Education Institute
College of the Extended University
Winter 2018
University Student Innovation & Entrepreneurship
Development Program
2018 冬季
大学生创新创业能力发展项目
February 1 – 14, 2018 (2 weeks)
California State Polytechnic University, Pomona
加州州立理工大学（Pomona）
3801 West Temple Avenue, Building 220B-232, Pomona, CA 91768 Telephone (909) 869-2276 Fax (909) 869-5077
THE CALIFORNIA STATE UNIVERSITY Bakersfield, Channel Islands, Chico, Dominguez Hills, East Bay, Fresno, Fullerton, Humboldt, Long Beach, Los Angeles, Maritime Academy, Monterey Bay, Northridge, Pomona, Sacramento, San Bernardino, San Diego, San Francisco, San Jose, San Luis Obispo, San Marcos, Sonoma, Stanislaus
C A L I F O R N I A S T A T E P O L Y T E C H N I C U N I V E R S I T Y , P O M O N A
Global Education Institute
College of the Extended University
Program Schedule 项目日程
Day 1 – Thursday, 2/1/2018
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Arrival at Los Angeles International Airport, Airport Pickup, Check-In, Open, Getting Comfortable and Learning to Get Around
抵达洛杉矶，接机、入住酒店、熟悉周边环境
Day 2 – Friday, 2/2/2018 – Pomona
9:00AM–10:00AM Campus Tour
校园参观
10:00AM-10:30AM CPP & Program Introduction
大学及项目介绍
10:30AM-11:30AM Orientation
项目须知
11:30AM-12:00PM Welcome Ceremony
开学典礼
12:00PM-2:30PM Activity: Fun Lunch & Scavenger Hunt
活动：趣味午餐及校园寻宝
近距离体验美国校园生活，与美国学生一起享用午餐，在
熟悉校园的同时，练习用全英文与美国学生交流。
2:30PM-4:30PM Visit Arabian Horse Center, Regenerative Center, and
Location: CPP Campus Farm Store
参观阿拉伯马场、再生能源中心、农产品商店
Day 3 – Saturday, 2/3/2018 – Weekend
8:00AM-11:00PM Disneyland Theme Park
迪斯尼主题公园
Day 4 – Sunday, 2/4/2018 – Weekend
9:00AM-7:00PM Universal Studios
环球影城
Day 5 – Monday, 2/5/2018 – Pomona
9:00AM-12:00PM Lecture: Leadership 101
讲座：领导力 101
3801 West Temple Avenue, Building 220B-232, Pomona, CA 91768 Telephone (909) 869-2276 Fax (909) 869-5077
THE CALIFORNIA STATE UNIVERSITY Bakersfield, Channel Islands, Chico, Dominguez Hills, East Bay, Fresno, Fullerton, Humboldt, Long Beach, Los Angeles, Maritime Academy, Monterey Bay, Northridge, Pomona, Sacramento, San Bernardino, San Diego, San Francisco, San Jose, San Luis Obispo, San Marcos, Sonoma, Stanislaus
C A L I F O R N I A S T A T E P O L Y T E C H N I C U N I V E R S I T Y , P O M O N A
Global Education Institute
College of the Extended University
学生将在本堂课中学习领导力的特质和技巧，并探索每个
人的领袖类型。本堂课上学生将根据每人独特的领袖类型
分组，每个小组思考并讨论如何开办自己的创新创业公
司，以及如何研发本公司独特产品，作为项目结业作品。
1:00PM-3:00PM Activity: Social Mixer with Successful Alumni
Entrepreneurs
活动：与成功校友企业家研讨活动
3:30PM-4:30PM Visit with Center for Entrepreneurship and Innovation
参观 CPP 商学院创新创业中心
Day 6 – Tuesday, 2/6/2018 – Pomona
9:00AM-12:00PM Lecture: Entrepreneurship in the U.S.
讲座：美国的创业精神
理解“创业”的基本概念，了解美国的创业精神，学习创业
的精要和成为一名企业家所需的品质。涵盖美国创业现状
以及机遇和挑战。
2:00PM – 4:00PM Workshop: Marketing for Startups
研讨会：创业公司营销
通过从分析客户需求，市场细分，达成协议，市场竞争，
行销策略和市场拓展几个方向来讲述如何为创业公司营
销。了解市场营销的基本法则和数字化营销的利弊。
Day 7 – Wednesday, 2/7/2018 – Pomona
9:00AM-12:00PM Lecture: eBusiness
讲座：电子商务
电子商务是这个世纪商业模式中的后起之秀，介绍电子商
务在各大行业中的应用，剖析全球电子商务的发展趋势以
及面临的问题。开拓创新思维，如何在竞争激烈的电子商
务项目中创新和崛起。
2:00PM – 4:00PM Lecture: Entrepreneurial Leadership
讲座：创业领导力
建立起领导力对企业可持续发展力的重要性的意识，讲述
人才管理的关键原则以及如何提高人力资本的效率。本堂
课上，每个小组会在授课老师的带领下细化、完善本组的
结业作品。
3801 West Temple Avenue, Building 220B-232, Pomona, CA 91768 Telephone (909) 869-2276 Fax (909) 869-5077
THE CALIFORNIA STATE UNIVERSITY Bakersfield, Channel Islands, Chico, Dominguez Hills, East Bay, Fresno, Fullerton, Humboldt, Long Beach, Los Angeles, Maritime Academy, Monterey Bay, Northridge, Pomona, Sacramento, San Bernardino, San Diego, San Francisco, San Jose, San Luis Obispo, San Marcos, Sonoma, Stanislaus
C A L I F O R N I A S T A T E P O L Y T E C H N I C U N I V E R S I T Y , P O M O N A
Global Education Institute
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College of the Extended University
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Day 8 – Thursday, 2/8/2018
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– Pomona
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9:00AM – 12:00PM
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Lecture & Workshop: Intercultural Communication Skills
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in Global Business
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讲座及研讨会：国际贸易中的跨文化交流技巧
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Business Writing 商务写作
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Business Negotiation 商务谈判
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简述在国际工作场所中能让你脱颖而出的话题和语言。通
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过针对商业英文写作的探索，学习必备商务英语词汇和概
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念，了解商务谈判技巧。
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2:00PM-4:00PM
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Workshop: Design Thinking
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研讨会：设计思维
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在任何一个机构的任何一个阶层，设计思维都能帮助你成
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为一位富有创新思维的思想者。这节课概观设计思维的基
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本理念，并帮助你理解如何使用设计思维解决问题。
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4:30PM-5:00PM
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Visit with Career Center, Discussions on Career Planning
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参观就业指导中心（讨论主题：大学生职业规划）
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Day 9 – Friday, 2/9/2018 – Pomona
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9:00AM-12:00PM
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Campus tour with UCLA
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参观加州大学洛杉矶分校
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1:00PM-3:00PM
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Visit with a Start-up company in L.A.
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实地考察洛杉矶本土创业公司
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实地考察创业公司并与企业家座谈，体验创业公司文化，
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了解创业公司的管理、运营模式及理念。
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Day 10 – Saturday, 2/10/2018 – Weekend
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9:00AM-7:00PM
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Shopping in Factory Outlets
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工厂直销店购物
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Day 11 – Sunday, 2/11/2018
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– Weekend
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9:00AM-7:00PM
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San Diego Sea World
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圣地亚哥海洋世界
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Day 12 – Monday, 2/12/2018 – Pomona
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9:00AM-12:00PM
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Lecture: Creativity and Entrepreneurship
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讲座：创新与创业
如何发现新思路、新产品、新服务，更新更好的方法做事
3801 West Temple Avenue, Building 220B-232, Pomona, CA 91768 Telephone (909) 869-2276 Fax (909) 869-5077
THE CALIFORNIA STATE UNIVERSITY Bakersfield, Channel Islands, Chico, Dominguez Hills, East Bay, Fresno, Fullerton, Humboldt, Long Beach, Los Angeles, Maritime Academy, Monterey Bay, Northridge, Pomona, Sacramento, San Bernardino, San Diego, San Francisco, San Jose, San Luis Obispo, San Marcos, Sonoma, Stanislaus
C A L I F O R N I A S T A T E P O L Y T E C H N I C U N I V E R S I T Y , P O M O N A
Global Education Institute
College of the Extended University
情。如何将这些想法转换成切实可行的产品或服务、制定
成功的商业战略、建立独特的价值定位并将创新方案与现
有产品进行比较。
2:00PM-4:00PM Lecture: Funding Sources for Startups
讲座：创业伊始的资金来源
了解多种不同的资金来源，学习基础财务知识和资本结
构。阐述创业融资前需要做的准备工作，就商业计划书的
专业、融资金额等融资前创业者面临的现实问题进行解
答。针对融资时易出现的错误和困惑指出应对方法。
Day 13 – Tuesday, 2/13/2018 – Pomona
9:00AM-12:00PM Final Presentation: Showcase your Business
结业演讲：展示你的创业公司
12:00PM-1:30PM Lunch & Round Table Discussion with Students from
College of Business Administration
与 CPP 商学院学生一起共进午餐，并进行圆桌讨论
2:00PM-3:00PM Visit with iLab (Student Innovation Idea Lab)
参观 CPP 学生创新实验室
3:00PM-3:30PM Graduation Ceremony
毕业典礼
4:30PM-5:00PM Farewell Dinner
欢送晚宴
Day 14 – Wednesday, 2/14/2018 – Pomona
Q Departure for home country
回国
The above schedule is subject to change with prior notice.
Contacts:
Vivienne Shen, Ed.D. Nelson Pizarro, Ph.D.
Program Developer/Manager of Global College of Business Administration
Education Institute Tel: 909-869-2347
Tel: 909-869-2256 npizarro@cpp.edu
Cell: 714-253-6601
xshen@cpp.edu
3801 West Temple Avenue, Building 220B-232, Pomona, CA 91768 Telephone (909) 869-2276 Fax (909) 869-5077
THE CALIFORNIA STATE UNIVERSITY Bakersfield, Channel Islands, Chico, Dominguez Hills, East Bay, Fresno, Fullerton, Humboldt, Long Beach, Los Angeles, Maritime Academy, Monterey Bay, Northridge, Pomona, Sacramento, San Bernardino, San Diego, San Francisco, San Jose, San Luis Obispo, San Marcos, Sonoma, Stanislaus
